My Personal Apothecary.
I am guided by a strong belief that design is a problem-solving tool. It is a way of recognizing and forming relationships between ideas and reality, and as a method for improving connections between my clients. Celebrating my 25th year in the advertising and design industry, managing relationships is my really my strong suit. I believe strategy, content and design always work best together and provide the absolute best product - but understanding exactly what a client needs is what makes it the perfect one – and that’s where I get really excited.
In the most recent years of my career, I realized that my lust for creativity and problem-solving had no boundaries. I let go of the idea that my job title defined the work I was allowed to pursue and enjoy. I dove into multiple labors of love, ranging from creating Art Societies and townwide ‘Art Walks’ to managing fine artists and children’s’ books. I dabbled in interior design projects, teaching software, creative writing, and most recently co-founded “Project CheerUP!, a positivity movement uniting Cheerleaders to try to CheerUP! the world. If the world is my oyster, then I’m definitely not stopping till I find the pearl.
Chickweed (Stellaria media): fresh or dried leaves and flowers. Used internally to ease pain and externally to soothe; it is an anti-inflammatory herb.
Jack of all trades, master of most.
I thrive on the natural high when I see the relief on my client’s faces, or in 2020, hear the relief in their voice. My favorites come to me completely confused – carting post-its and scraps of paper – dreams and goals in a cardboard box or a desktop of messy folders. A client who has a great idea and no idea how to launch it. This is where I shine. I put the pieces of the their puzzle together by remaining calm and being excited to untangle their mess. By organizing a game plan and putting a proper team in place, I can guarantee success.
It doesn’t bother me that I can’t do it all. Not knowing everything gives me the opportunity to meet some of the greatest miracle workers. My team of miracle cures consists of award-winning strategists, creatives, designers, developers, writers, illustrators — and dreamers – who produce great work for the real world. They are the perfectly imperfect jars on my shelves, eager to pour their energy into every thing they touch.
I trust my team and if you work with me, so should you. There is no B Team. Just like an apothecary search for top notch ingredients I find the best help in the industry. My reach is for expertise is on a global scale allowing me to curate the right talent for any job. This deep talent pool means we stop at nothing to provide you with a plan to launch you off the ground, no matter how high you want to go. No dream too big and no project too small.